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Rebrand

Vome Studio's identity revamp for Bentsi-Enchill modernises its visual identity without compromising its esteemed 20-year legacy
Rather than a complete overhaul of the identity, Vome studio chose a nuanced redesign approach, making the logo more accessible and subtly refined. The…
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Tunmise Afape
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Bransolute's brand refresh for AjoCard conveys its vision to deliver financial services to the excluded
For this project, Bransolute set out to convey AjoCard’s goal to “empower individuals to manage their finances through an agency banking model and…
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Tunmise Afape
Osun State Governor 'orders' logo design competition following the public bashing of the new logo he assented to; best design to be…
Per the announcement, contestants are expected to take inspiration for their entry from the content and style of the publicly bashed logo.
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Tunmise Afape
Osun State faces public backlash for new logo; what is the outrage about?
"THIS IS THE WORST LOGO EVER! No ifs, buts, maybes…This is a full-on assault on my eyes, a war crime against visual harmony, a grotesque cacophony of…
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Tunmise Afape
Vodafone Ghana rebrands to Telecel Ghana following acquisition of major shares by Telecel Group
Last week, the Telecel Group launched Telecel Ghana - the new name and identity - a year after the acquisition, to complete the transition from Vodafone…
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Tunmise Afape
Nigerian web hosting company, Whogohost, rebrands as GO54 in its bid to expand across the continent
The GO in GO54 pays homage to its role in making businesses ‘GO online,’ while the number 54, symbolises the company’s goal to expand its services…
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Tunmise Afape
Nigerian HRTech company, Pade, unveils new identity to reinforce its commitment to African workers and employers
Designed by Void Studios—led by Joshua Biyere and Chief Osaretin Avbuluimen—the new identity is built on the company’s value: GETs Fulfilled. [G–Growth…
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Tunmise Afape
Nigerian film publication, What Kept Me Up, unveils new brand identity that revolves around its readers
Unlike the previous logo that spotlights the ‘Me’ in WhatKeptMeUp, the new logo shortens the name to its initials—WKMUP—and puts the spotlight on the…
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Tunmise Afape
Nigerian Banking-as-a-Service company, Anchor, unveils refreshed identity to harmonise its visual identity across all its brand touchpoints
For this brand refresh, the company retained its existing logo mark but introduced new colours, bold typefaces, and a new, sleek, and user-centric…
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Tunmise Afape
itel, the mobile phone and smart life brand, has a new look that has got people talking
Designed by DesignStudio, the global design team based in Australia, the new look—which has got people talking—is itel's attempt at rewriting the…
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Tunmise Afape
Pan-African fintech company, MFS Africa announces rebrand to Onafriq to reflect the company's evolution and vision for the future
The decision to rebrand comes after significant growth and several acquisitions, including the recent acquisition of GTP, which expanded the company's…
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Tunmise Afape
The Female Designer Movement (TFDm) reveals a new name and visual identity as it sets its sights on empowering 50,000 African women in…
The Female Designer Movement (TFDm), an initiative started by Bolanle Banwo to train and provide free graphic design education to women in Nigeria in…
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Tunmise Afape
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