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Rebrand

Nigerian fintech startup Bujeti introduces new visual identity to reflect it new mission
The rebrand, the company notes, reflects its evolution from a corporate cards and expenses management platform for African businesses to the Finance…
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Tunmise Afape
Nigerian Telecommunication Operator, 9Mobile, rebrands as T2
The rebrand is the second in the company’s history since its first launched in 2008 as Etisalat Nigeria.
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Tunmise Afape
Midddleman reveals new brand identity that reflects its new mission
The rebrand captures the company’s evolution from an escrow service addressing Nigeria’s e-commerce trust deficit to a platform redefining Africa-China…
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Tunmise Afape
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Nigerian crypto startup, Zap Africa, announces rebrand to reflect its ambition
The company, which recently got in a public trademark war with Paystack, when it launched a product under the same name, “Zap,” clarified that the…
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Tunmise Afape
Nigerian financial services company, First Bank Nigeria (FBN) Holdings PLC, rebrands as First HoldCo Plc
Nigerian financial services company, First Bank of Nigeria (FBN) Holdings Plc, oannounced its rebrand as First HoldCo Plc, as part of plans to create a…
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Tunmise Afape
8 African companies that rebranded / refreshed their brand identity in 2024
From tech startups to media publications, telecom corporation and VC firm, here are 8 African companies that refreshed their identity or underwent…
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Tunmise Afape
Nigerian mobility-tech company MAX NG is now MAX
"Say goodbye to MAX NG and hello to MAX — a bold new identity at the forefront of Africa’s transition to electric mobility," the announcement stated.
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Tunmise Afape
Nigerian Real Estate Development Company, Adron Homes, unveils new logo
While Adron Homes says the rebrand is its way of staying ahead of the curve, it has received criticism for the new logo, with some calling it…
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Tunmise Afape
African Language Learning Startup, TopSet rebrands as Lingawa
Lingawa, coined from the word “Linguistics” and “Wa” — a Yoruba word meaning "Our", reflects the company’s mission to ignite cultural pride and economic…
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Tunmise Afape
Africa-focused tech publication Bendada.com rebrands as Condia
"While the name Bendada served us well, we’ve spent most of this year pondering where we’re headed as a publication. It no longer reflected our growth…
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Tunmise Afape
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Founders Factory Africa rebrands as 54 Collective to reflect its pan-African aspiration
The name 54 Collective is a nod to the 54 countries that make up Africa, reflecting the pan-African aspiration of the firm
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Tunmise Afape
Vome Studio's identity revamp for Bentsi-Enchill modernises its visual identity without compromising its esteemed 20-year legacy
Rather than a complete overhaul of the identity, Vome studio chose a nuanced redesign approach, making the logo more accessible and subtly refined. The…
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Tunmise Afape
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