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Rebrand

Nigerian financial services company, First Bank Nigeria (FBN) Holdings PLC, rebrands as First HoldCo Plc
Nigerian financial services company, First Bank of Nigeria (FBN) Holdings Plc, oannounced its rebrand as First HoldCo Plc, as part of plans to create a…
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Tunmise Afape
8 African companies that rebranded / refreshed their brand identity in 2024
From tech startups to media publications, telecom corporation and VC firm, here are 8 African companies that refreshed their identity or underwent…
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Tunmise Afape
Nigerian mobility-tech company MAX NG is now MAX
"Say goodbye to MAX NG and hello to MAX — a bold new identity at the forefront of Africa’s transition to electric mobility," the announcement stated.
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Tunmise Afape
Nigerian Real Estate Development Company, Adron Homes, unveils new logo
While Adron Homes says the rebrand is its way of staying ahead of the curve, it has received criticism for the new logo, with some calling it…
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Tunmise Afape
African Language Learning Startup, TopSet rebrands as Lingawa
Lingawa, coined from the word “Linguistics” and “Wa” — a Yoruba word meaning "Our", reflects the company’s mission to ignite cultural pride and economic…
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Tunmise Afape
Africa-focused tech publication Bendada.com rebrands as Condia
"While the name Bendada served us well, we’ve spent most of this year pondering where we’re headed as a publication. It no longer reflected our growth…
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Tunmise Afape
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Founders Factory Africa rebrands as 54 Collective to reflect its pan-African aspiration
The name 54 Collective is a nod to the 54 countries that make up Africa, reflecting the pan-African aspiration of the firm
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Tunmise Afape
Vome Studio's identity revamp for Bentsi-Enchill modernises its visual identity without compromising its esteemed 20-year legacy
Rather than a complete overhaul of the identity, Vome studio chose a nuanced redesign approach, making the logo more accessible and subtly refined. The…
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Tunmise Afape
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Bransolute's brand refresh for AjoCard conveys its vision to deliver financial services to the excluded
For this project, Bransolute set out to convey AjoCard’s goal to “empower individuals to manage their finances through an agency banking model and…
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Tunmise Afape
Osun State Governor 'orders' logo design competition following the public bashing of the new logo he assented to; best design to be…
Per the announcement, contestants are expected to take inspiration for their entry from the content and style of the publicly bashed logo.
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Tunmise Afape
Osun State faces public backlash for new logo; what is the outrage about?
"THIS IS THE WORST LOGO EVER! No ifs, buts, maybes…This is a full-on assault on my eyes, a war crime against visual harmony, a grotesque cacophony of…
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Tunmise Afape
Vodafone Ghana rebrands to Telecel Ghana following acquisition of major shares by Telecel Group
Last week, the Telecel Group launched Telecel Ghana - the new name and identity - a year after the acquisition, to complete the transition from Vodafone…
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Tunmise Afape
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