Nigerian mobility-tech company MAX NG is now MAX
"Say goodbye to MAX NG and hello to MAX — a bold new identity at the forefront of Africa’s transition to electric mobility," the announcement stated.
Nigerian mobility-tech company MAX NG, on January 15, announced “a bold new identity” as it said “goodbye to MAX NG and hello to MAX.”
Founded in 2015, MAX, then MAX OKADA, set out to ‘move Africa forward by simplifying ride-hailing and last-mile delivery services’. After an Okada (Motorbike) ban policy in 2020 in Lagos—their biggest market at the time, it pivoted to ‘pioneering vehicle subscriptions and value-added services’ as MAX NG.
For its latest move, the company—with the vision to power Africa’s forward movement—is doing away with the NG in its name as it embarks on its mission to lead Africa’s transition to electric mobility. “Say goodbye to MAX NG and hello to MAX — a bold new identity at the forefront of Africa’s transition to electric mobility,” the announcement stated.
“Join us on this exciting journey toward a cleaner, greener, and more connected Africa. The future of mobility is here, and it’s electric!”
For this move, MAX (Metro Africa Xpress) is doing away with the NG in its name but retaining other visual elements—from the typeface to its vibrant yellow.
From simplifying ride-hailing and last-mile delivery services, MAX is now leading the charge in electric vehicle adoption across the continent. “At MAX, we're not just addressing Africa's mobility challenges—we're committed to transforming our planet for the better…we're making eco-friendly, zero-emission transportation a reality.”
Check out more stories on African companies that rebranded or redesigned/refreshed their identity in recent years.
