Insights

Insights on topics relating to creativity and the African ecosystem

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Geneza Brands' new brand identity design for Coinchip symbolises trust and financial safety as it reimagines what it means to invest in…

For this project, the Geneza team set out to interpret Coinchip’s brand values and establish it as a unique brand in the competitive cryptocurrency…

Nov 13 •

Toby & Tye reveals gamp's new visual identity aimed at positioning it as a reliable lifestyle brand and not just a phone repair brand

The revamped gamp’s visual identity system created by Toby & Tye uses a vibrant palette, versatile typeface, and minimalist design. It also introduced a…

Oct 9 •

Geneza Store: How Geneza Brands, a Nigerian-led design studio, is creating an online store for premium and affordable design mockups…

Geneza Store which is referred to as the home for premium mockups and design resources at unbeatable prices, is a product of Geneza Brands, a…

Sep 29 •

African Flags and Who Designed Them (Part 1)

Beyond being a visual symbol of identification for the people of a country, the national flag can serve as a patriotic symbol that signifies hope and…

Jul 18 •

Is it a design problem or a customer’s problem?

One reaction is that “It’s a design problem” while the other reaction is that “It’s not a design problem... It is a case of him failing to read what was…

Jul 5 •

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