Nigerian crypto startup, Zap Africa, announces rebrand to reflect its ambition
The company, which recently got in a public trademark war with Paystack when it launched a product under the same name, “Zap,” clarified that the rebrand is not a response to the dispute
Last week, Nigerian crypto startup, Zap Africa, announced a rebrand—featuring a refreshed logo alongside a significant upgrade to its flagship product, Zap Exchange—to “reflect a sharper vision for the company’s future, while the revamped product introduces a faster, more innovative, and intuitive user experience.”
The company, which was born out of rising distrust in centralized platforms, says it is pioneering non-custodial crypto infrastructure in Nigeria. “Zap set out with a mission to hand complete control back to users and focus on building the infrastructure that lets them move, swap, and spend their assets safely and quickly,” it noted.
While the product has since scaled from what it was since its founding in 2022, “the visual identity remained stuck in its earliest iteration, a relic of the MVP phase that no longer reflected the clarity, confidence, or sophistication the product now embodied,” it noted.
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“As we scaled, it became clear our old design no longer reflected who we were,” Tobi Asu-Johnson, Co-founder of Zap, shared. “With Zap version 2 and our expansion plans, we needed a brand identity that reflects the innovation, ambition, and energy of the team today.”
The company, which recently got in a public trademark war with Paystack, one of Nigeria’s leading fintech companies, when it launched a product under the same name, “Zap,” clarified that the rebrand is not a response to the dispute because the rebrand was already in motion, as part of their product roadmap. “The timing might seem reactionary, but we made a deliberate decision to rebrand in April 2024, because it was time to evolve,” Asu-Johnson said.
With a new identity and a bold new product deliberately designed to give users a ‘control room’ experience, Co-founder and CTO Moore Dagogo-Hart shared, “Everything is designed to give our users more control, with faster transactions, easier access to their data, and a beautiful interface.”
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