The Creatives Note

The Creatives Note

Home
Interviews
News
Insights
Opinions
Opportunities and Resources
TCN Monthly Recap
About

Brand Refresh

Nigerian Non-Interest Bank, Jaiz Bank, unveils new brand identity
The rebrand, which sees the company introduce a new logo, fresh colours, and a new tagline, is the first of such since its founding in 2012 and…
 • 
Tunmise Afape
Nigerian fintech startup Bujeti introduces new visual identity to reflect it new mission
The rebrand, the company notes, reflects its evolution from a corporate cards and expenses management platform for African businesses to the Finance…
 • 
Tunmise Afape
Midddleman reveals new brand identity that reflects its new mission
The rebrand captures the company’s evolution from an escrow service addressing Nigeria’s e-commerce trust deficit to a platform redefining Africa-China…
 • 
Tunmise Afape
Nigerian crypto startup, Zap Africa, announces rebrand to reflect its ambition
The company, which recently got in a public trademark war with Paystack, when it launched a product under the same name, “Zap,” clarified that the…
 • 
Tunmise Afape
8 African companies that rebranded / refreshed their brand identity in 2024
From tech startups to media publications, telecom corporation and VC firm, here are 8 African companies that refreshed their identity or underwent…
 • 
Tunmise Afape
Nigerian mobility-tech company MAX NG is now MAX
"Say goodbye to MAX NG and hello to MAX — a bold new identity at the forefront of Africa’s transition to electric mobility," the announcement stated.
 • 
Tunmise Afape
Vome Studio's identity revamp for Bentsi-Enchill modernises its visual identity without compromising its esteemed 20-year legacy
Rather than a complete overhaul of the identity, Vome studio chose a nuanced redesign approach, making the logo more accessible and subtly refined. The…
 • 
Tunmise Afape
Bransolute's brand refresh for AjoCard conveys its vision to deliver financial services to the excluded
For this project, Bransolute set out to convey AjoCard’s goal to “empower individuals to manage their finances through an agency banking model and…
 • 
Tunmise Afape
AFCON 2023 Identity: A Beautiful Story of Strength and Unity through Football
The new AFCON identity - designed by Designwerk, an independent, full-service creative agency - pays homage to the richness of the Ivorian culture and…
 • 
Tunmise Afape
Nigerian HRTech company, Pade, unveils new identity to reinforce its commitment to African workers and employers
Designed by Void Studios—led by Joshua Biyere and Chief Osaretin Avbuluimen—the new identity is built on the company’s value: GETs Fulfilled. [G–Growth…
 • 
Tunmise Afape
Nigerian film publication, What Kept Me Up, unveils new brand identity that revolves around its readers
Unlike the previous logo that spotlights the ‘Me’ in WhatKeptMeUp, the new logo shortens the name to its initials—WKMUP—and puts the spotlight on the…
 • 
Tunmise Afape
Nigerian Banking-as-a-Service company, Anchor, unveils refreshed identity to harmonise its visual identity across all its brand touchpoints
For this brand refresh, the company retained its existing logo mark but introduced new colours, bold typefaces, and a new, sleek, and user-centric…
 • 
Tunmise Afape
© 2025 The Creatives Note
Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture