Vodafone Ghana rebrands to Telecel Ghana following acquisition of major shares by Telecel Group
Last week, the Telecel Group launched Telecel Ghana - the new name and identity - a year after the acquisition, to complete the transition from Vodafone Ghana to Telecel Ghana.
Ghanaian telecommunication company, Vodafone Ghana, has announced its complete rebrand as Telecel Ghana, after the acquisition of a majority share by Telecel Group, an Africa-focused telecommunication service provider.
In February 2023, Telecel Group announced it had completed the acquisition of 70% shares of Ghana Telecommunications Company Limited (GTCL) to become its majority shareholder.
Last week, the company launched Telecel Ghana - the new name and identity - a year after the acquisition, to complete the transition from Vodafone Ghana to Telecel Ghana. “The brand was first unveiled to employees at an event dubbed ‘Telecel Day’ at the Accra International Conference Centre,” the company wrote in its statement announcing the new brand.
“Telecel Ghana has now assumed control over various operations previously managed by Vodafone, including fixed telephone lines, internet services, voice and data services, as well as cash transfer and other business services.”
The company says its rebranding efforts include the introduction of the Telecel Play app, aimed at delivering a range of digital innovations and mobile financial services to customers.
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“We are thrilled to announce the launch of Telecel brand in Ghana, marking a significant milestone for Telecel and an opportunity to provide positive disruption, advancement, and innovation in Ghana,” Moh Damush, CEO of Telecel Group said at the brand unveil.
“Telecel Group promises to put its heart and soul into the company, which is and will continue to be the flagship of Telecel in West Africa. As of today, Vodafone Ghana has become Telecel Ghana. Whatever the brand is, the origin will stay Ghana Telecommunication Company,” he added.
With the change in the brand name, the other two subsidiaries of the company have also changed to Telecel Cash and Telecel Foundation. “All areas of operations have changed to Telecel,” the company noted.
Telecel says it is also changing the name of its AI chatbot from ToBi to Jerry, with a promise to improve the intelligence of the chatbot to handle customer complaints much better than its predecessor did.
“Our business has evolved from offering basic telecommunication services to pioneering digital solutions across Ghana,” Patricia Obo-Nai, CEO of Telecel Ghana said. “This evolution was powered by our belief in innovation, commitment to excellence, and the vision to create a connected and empowered Ghana. We look forward to an exciting journey.”
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