Winners at the 2024 Lagos Advertising and Ideas Festival (LAIF) Awards Night
For this year’s edition of the Award, the big winners were Insight Publicis Limited, X3M Marketing Ideas Limited, and Noah’s Ark Communications Limited, with Spice 360 Agency making a significant show
Last month, the Lagos Advertising and Ideas Festival (LAIF) Awards Night, an annual award ceremony that seeks to recognise and promote creative excellence in Advertising & Marketing Communications, was held in Lagos.
The event, organised by the Association of Advertising Agencies of Nigeria (AAAN), the umbrella body that coordinates and promotes the interest of Advertising Agencies in Nigeria, took place at The Hall, Victoria Island, Lagos.
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For this year’s edition of the Award, the big winners were Insight Publicis Limited, X3M Marketing Ideas Limited, and Noah’s Ark Communications Limited, with Spice 360 Agency making a significant show.
For the top spot, Insight Publicis Limited, with 327 points, took home 7 gold, 26 silver, and 36 bronze medals, resulting in them being named the 2024 Agency of the Year.
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With 174 points, X3M Ideas came second with 10 gold, 10 silver, and 8 bronze medals, while Noah’s Ark, which came third with 132 points, won 3 gold, 10 silver, and 15 bronze medals.
Other agencies which won gold across different categories are Spice 360 Agency (4), DDB Lagos (5), DentsuMACGARRYBOWEN Limited (1), Ideas Origin Media (4), SO & U Limited (1), 7eleven Interactive Limited (3), and Onewildcard Limited (2).
Check out the result sheet for the full list of winners and the winning works.
Lanre Adisa, the President of AAAN, in his address, expressed gratitude to the board for the incredible work and mentioned how the award has grown to become a symbol of excellence and a platform that showcases the ingenuity and resilience of the advertising industry.
He noted that the award has become a beacon for the creative talent that abounds in Nigeria, setting the stage for bold ideas and impactful storytelling, and also urged practitioners to continue to ignite the flame of creativity while upholding the standards that make their work exceptional. “Let us continue to push boundaries, to innovate, to collaborate. Let us ensure that LAIF remains not just a festival but a movement—a movement that champions creativity, celebrates excellence, and inspires generations,” he said.
In his opening speech, Jay Chukwuemeka, the chairman of the Lagos Advertising and Ideas Festival (LAIF) Management Board, congratulated all the participating agencies for the exceptional work of creativity done in the last year despite challenging times.
Chukwuemeka shared that this year’s edition of the award broke the record for the highest number of entries in the award’s 19-year history, describing it as keenly competitive. “This year, we had eight jury members for seven different categories. Each of these jury members and their categories are onboarded on the portal, and they get to judge the first and second rounds of the entries,” he said.
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While congratulating participants in the Young LAIFER competition, he noted that the LAIF board remains an avenue to foster growth and networking among the next generation of advertising professionals.
