Winners at the 2023 edition of the LAIF Awards Night
The big winners for the night were X3M Marketing Ideas Limited, Noah’s Ark Communications Limited, Insight Publicis Limited and Leo Burnett Limited.
Last month—November, the Association of Advertising Agencies of Nigeria (AAAN), the umbrella body that coordinates and promotes the interest of Advertising Agencies in Nigeria, held the 2023 edition of the Lagos Advertising and Ideas Festival (LAIF), an annual event promoting excellence in Advertising & Marketing Communications.
To wrap up this year’s festival, the newly inaugurated management board—chaired by Mr. Jay Chukwuemeka—hosted the LAIF Award Dinner on Saturday, November 18 at The Hall, Victoria Island, Lagos, to celebrate and recognise creative excellence in the industry.
The big winners for the night were X3M Marketing Ideas Limited, Noah’s Ark Communications Limited, Insight Publicis Limited and Leo Burnett Limited.
To take the first spot, X3M Ideas won 15 gold, 20 silver, and 7 bronze medals, and was named the 2023 Agency of the Year. Noah’s Ark with 12 gold, 16 silver, and 7 bronze medals came second.
Insight Publicis went home with 9 gold, 16 silver, and 15 bronze medals, while Leo Burnett carted home one Grand Prix, nine gold, four silver, and four bronze medals.
Agencies like TBWA\Concept, Ogilvy Nigeria, Imaginarium Marketing Communications, IMS Advertising, Digisplash, Old Lagos, DentsuMACGARRYBOWEN, Spice 360, and 7eleven Interactive also took home gold medals across different categories.
Check out the result sheet for the full list of winners and the winning works.
Mr. Steve Babaeko, the President of AAAN, in his opening remark, said; “Together, we shape the advertising narrative, pushing boundaries and redefining excellence. As we embark on the exciting journey of recognition and celebration, let us cherish the camaraderie that unites us. I wish each and every one of you a wonderful evening filled with inspiration and fun and joy of shared success.”
The Chairman, LAIF Awards Management Board, Mr. Jay Chukwuemeka, in his speech, explained that the 2023 edition of the awards, which is the 18th edition of the festival, received over 500 entries from a total of 20 agencies. He also disclosed that the entries submitted were creative works of the agencies on brands while about 47 jurors worked on the entries to determine the best works for the honours.
Another key moment of the night was the induction of two distinguished personalities in the advertising industry, Director General, Advertising Regulatory Council of Nigeria, Dr. Lekan Fadolapo and Mrs. Nkoli Ogbolu, into the Lagos Advertising and Ideas Festival (LAIF) Awards Hall of Fame.
